Founding & early development period
Company is Founded with a clear Vision to Revolutionize the Industry
Our goal was to find a solution that makes glasses accessible – even to people living in the most remote villages on earth. This meant we needed to break out of “the way it’s always been done” mentality, which led us to challenge the need for perfect vision, as “perfection” always increases costs.
Vision accessibility goal set
Launched the mission to make glasses accessible for everyone — even in remote areas.
Challenged industry norms
Questioned the cost of “perfect” vision and focused on functionality.
Problem-first innovation approach
Redefined how we think about eye care by starting with real-world barriers.
2014
Product Development & Disruption
Introducing a Simplified Lens Concept That Redefined Affordability
We came up with a radically simplified lens concept. A small variance from perfect vision is quite normal as visual acuity fluctuates throughout the day and changes over time. Additionally, small refractive errors (e.g. -1 diopter) are absolutely liveable, as they don’t impact the ability to work (or even drive).
Simplified lens concept introduced
Developed lenses that prioritize usability over perfection.
Validated liveable visual variance
Accepted that mild vision flaws don’t block work or daily life.
Cost-effective vision breakthrough
Laid the foundation for affordable, mass-scale eyewear.
Strategy about world’s market & expansion
Mercedes-Benz Subsidiary Engineers First One-Size-Fits-All Frame
Getting from “concept” to “reality” took 18 months of failed design attempts until the design subsidiary of Mercedes-Benz picked up the challenge and brought to life the world’s first, mass-producible, adjustable, one-size-fits-all frames.
Mercedes-Benz design partnership
After many failures, a world-class team turned our idea into reality.
One-size-fits-all frame invented
Created the first adjustable, universal frame.
Design-to-production breakthrough
Bridged concept and manufacturing at scale.
Launch & Product Expansion
Full-Scale Rollout with New Products & Growing Impact Team
We launched the business at full scale, starting mass production, running large scale field trials, getting the first commercial orders, expanding the team and adding vision kits as well children’s glasses to our product portfolio.
Mass production launched
Began full-scale manufacturing of frames and lenses.
Expanded product line
Added kits and children’s glasses to our offerings.
Built impact-ready team
Grew the team and tested distribution across communities.
Global Growth & Social Impact
Scaling Across Borders with Community-Driven Distribution
With our proven model, we’re expanding into new regions and working with partners across the globe to bring clear vision to even more people. From schoolchildren to farmers, our mission remains the same: making good vision truly accessible — no matter where you live.
Expanding to new regions
Partnering with distributors to reach more communities globally.
Thousands of lives impacted
Helping students, workers, and families see clearly and thrive.
Mission still driving us
Continuing to challenge norms and bring vision care to the underserved.